Helping a B2B startup digitize its industry by achieving fast and scalable user acquisition and retention.
ekko helps industrial companies digitize their shopfloors by offering complex processes, such as pick-by-light and eKanban, as simple plug-and-play applications that include the necessary hardware.
Problems to solve
Achievements
Users don't understand that ekko provides both hardware and software.
We designed infographics, created explanatory videos, and rewrote all paragraphs to highlight each segment of the services ekko provides.
It is not possible to quickly edit the website to create new landing pages or change existing ones to increase conversion rates.
We switched from WordPress to Webflow. This allows us to quickly adjust layouts and create new custom pages without coding. This saves us time and money on developers.
The website's organic reach is not optimized by search engines and LLMs.
We noticed that the page speed could be improved. This is particularly evident with video content, as it sends a significant amount of data to YouTube via the YouTube player. We now use our own content delivery network (CDN), minified all images and scripts and created specialized sitemaps for LLMs. We are now ranked within the top four search engine results and are mentioned in LLMs.
Users do not immediately understand the backend, which requires thorough training.
We designed a user-centric, drag-and-drop editor that streamlines every step for each device on the shopfloor. Production managers can easily refine their processes without needing training.
The lead quality of the performance marketing needs improvement.
We created a new lead form within a wizard. This design pattern is powerful and can be used to simplify infrequent or complex processes for novices. By displaying less information at a time, users can better focus on the relevant content for each step. This decreases the likelihood of errors and increases the conversion rate.
"ekko is a young start-up in the highly competitive B2B industry. They have managed to become an important partner for leading companies such as BMW, Motherson, and Wittenstein thanks to their streamlined service. At ekko, I have the freedom and responsibility to create all marketing materials. I manage the Webflow site independently and provide the company with important sales materials, infographics, and video animations."
Personal assessment of the collaboration
Demian A. Venzke
T-shaped design expert with more than 17 years of experience in digital product development.
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