Launching a brand new meal delivery platform for Switzerland.
Foodnow was a meal delivery platform based in Switzerland. I helped build and develop the shop, the native apps, and the product page. My work included revamping the checkout area, customer review funnel, and order confirmation page, as well as growth hacking.
Problems to solve
Achievements
Users want to make sure that a restaurant has good reviews before they take their order.
Design a feedback funnel that encourages users to leave quick reviews to help restaurants understand what needs improvement.
Increase conversion within the checkout process.
We developed native mobile applications and created a seamless ordering process with a mobile-first UI, resulting in a 430% increase.
The platform lacks awareness among Swiss people who live in the delivery area.
We created a video campaign to increase brand awareness. We published short bumper ads on social media and designed billboards and animated display ads for public transportation, which led to a 250% increase in customers.
"Working in a startup can be challenging. You usually work in very small teams and are responsible for many areas, taking on the work of many people in a short amount of time. However, there is nowhere else where you can learn as much. There's always a lot of excitement in startups, and they can be a great way to expand your horizons."
Personal assessment of the collaboration
Demian A. Venzke
T-shaped design expert with more than 17 years of experience in digital product development.
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